Apple may have three billion reasons to love Pokémon Go

Apple may have three billion reasons to love Pokémon Go

Smartphone manufacturer/hipster cult Apple could stand to make $3 billion off the back of Pokémon Go’s unprecedented success according to a story by CNET. Lauren Martin, financial analyst for investment banking firm Needham & Company, said Apple stand to rake in the extra cash over the next 12 to 24 months by making 30 percent off of every in-app purchase.

In fact Martin contends that 53 percent of the players buying Pokécoins haven’t made a mobile game purchase in “over six months”. Add to this that two thirds of all Pokémon Go downloads are on iOS devices and it becomes clear Apple should probably send Nintendo a thank you card in the next week or so.

Slice Intelligence added fuel to this money fire reporting that in-app sales in Pokémon Go on July 10 represented 47 percent of the entire US mobile gaming market. Part of what has been driving sales is the nostalgia factor with 52 percent of Pokémon Go players aged between 18-34 and are part of the “prime target audience when the Pokémon frenzy first hit the United States in the mid-’90s”.