McDonalds Japan profits up, credit given to Pokémon Go partnership

McDonalds Japan profits up, credit given to Pokémon Go partnership

After numerous food-related scandals and plans to close more than 130 stores due to dwindling profits McDonalds Japan has turned a corner, and some are thanking to Pokémon Go. Before its launch in Japan late last month McDonalds became the first official sponsor of Pokémon Go, making around 3000 of their locations PokéStops or gyms.

In a story by Advertising Age, Chief Executive Officer Sarah Casanova said it was too early to estimate the impact Pokémon Go has had on McDonalds in Japan but added they are seeing more customers because of the collaboration. The company’s share price rose 4.1% at close of trading in Tokyo on Tuesday.

McDonalds Japan is not out of the woods yet though, with New York based BTIG analyst Peter Saleh telling Advertising Age the Pokémon Go promotion is “helping to drive some business” but added that it won’t fundamentally fix the company.