Nintendo didn’t make Pokémon Go. You knew that right? Of course you did. But apparently a whole heap of investors in Japan didn’t and had to be reminded by Nintendo via a press release to not expect huge profits from Pokémon Go.
A Bloomberg Technology report says Nintendo Co. shares went down the most since 1990 on late Friday when they told investors to not expect a huge profits from the global phenomenon. David Gibson of Macquarie Securities added that Nintendo has an “effective economic stake” of just 13 percent in the app.
Anyone who has followed development and business news about Pokémon Go knows that this was never a Nintendo developed game. In fact most fans of Pokémon know that The Pokémon Company is not a wholly owned Nintendo company, and it’s no secret that Niantic is a Google internal start-up.
Why investors didn’t know this is strange, but no stranger than Nintendo both waiting so long to enter the mobile market then starting off with Miitomo. Remember that game? Yikes.