Despite the recent rollercoaster of ups and downs, Pokémon Go has managed to break 100 million installs over the weekend according to a story by Tech Crunch. Reaching its first 50 million installs in record breaking time the game is also estimated to be raking in over US$10 million a day in revenue.
The data collected by research firm App Annie also shows that Pokémon Go isn’t having a negative impact on competing mobile games, with other top rated titles like Clash of Clans not seeing any significant downward turns in profits.
App Annie also noted Pokémon Go could has popularized augmented reality more than any product before it and could alter how users buy and use consumable items in games. One example given was how Lure Modules are credited with increased foot traffic to business near a PokéStop and how this could open the doors to sponsored items down the line.
Finally, App Annie noted that one key advantage Pokémon Go has over its competitors is the amount of infrastructure on the back end makes it hard to clone, unlike flash in the pan hits like Flappy Bird.